5 Signs Your Website Is Costing You Customers

You have a website. That’s a good start. But if it was built years ago and hasn’t been touched since, it might actually be hurting more than helping. Here are five signs.

1. It’s slow

People are impatient. If your site takes more than a few seconds to load, most visitors leave before they even see it. Google also ranks slow sites lower, so fewer people find you in the first place.

Quick test: Pull up your website on your phone. Count to three. If it’s not fully loaded, you have a speed problem.

2. It looks outdated

Fair or not, people judge your business by your website. If it looks like it was built in 2010, visitors assume your business is behind the times too.

You don’t need anything fancy. Clean, modern, and professional goes a long way.

3. It’s hard to use on a phone

More than half of all web traffic is on phones now. If your site is hard to read or navigate on a small screen, you’re losing those visitors.

Quick test: Open your site on your phone. Can you read everything without zooming in? Can you tap buttons easily? Can you find your phone number in under 5 seconds?

4. People can’t find your contact info

If someone has to hunt for your phone number or email, many of them just won’t. Your contact info should be obvious — ideally visible on every page.

5. It doesn’t show up on Google

Search for your business name. Then search for what you do plus your town (like “plumber Missoula”). If you’re not on the first page for either search, you’re invisible to new customers.

What to do about it

The good news is that none of these are hard to fix. Sometimes a refresh is all you need. Sometimes it makes more sense to start fresh.

Either way, I’m happy to take a look and give you an honest assessment — no cost, no obligation. Sometimes the answer is “your site is fine, just update your phone number.” I’ll tell you that too.